Digital marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. In Expertsinqa the methods and techniques used for digital marketing include email, social media, display advertising, search engine optimization, and more. The objective of Expertsinqa digital marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online. A key benefit of using Experts QA digital channels for marketing a business or product is our ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers. Analytics for web or mobile app experiences can help determine the following: